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Mailchimp

The familiar all-rounder for newsletters

Free plan
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What you'd pay

not verified yet

Free to 500 contacts

What it is

Mailchimp remains the easiest place to start with email marketing. Templates, landing pages, basic automations and audience management are approachable for anyone, and integrations exist for practically every platform.

Best for

NewslettersSmall businessBeginners
  • Drag-and-drop builder
  • Landing pages
  • Basic automations
  • Wide integrations

What we like

  • Very easy to learn
  • Generous free tier to start
  • Integrates with everything

Worth knowing

  • Pricing climbs steeply
  • Automation is basic next to Klaviyo

Alternatives to consider

Brevo logo

Brevo

Free to 300 emails/day

Email, SMS and chat on one affordable bill

Free plan
Klaviyo logo

Klaviyo

Free to 250 contacts

Pick

Email and SMS built for e-commerce revenue

Free plan

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