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Semrush

The all-in-one marketing intelligence platform

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What you'd pay

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From $139.95/mo

What it is

Semrush covers keyword research, competitor analysis, rank tracking, site audits, backlinks and even advertising and social. If you only buy one marketing tool, this is usually the one.

Best for

SEO professionalsAgenciesContent teams
  • Keyword research
  • Competitor analysis
  • Site audit
  • Rank tracking

What we like

  • Widest feature coverage
  • Excellent competitor data
  • Trusted by agencies

Worth knowing

  • Premium price
  • Limits per user seat

Alternatives to consider

Ahrefs logo

Ahrefs

From $129/mo

The best backlink data in the business

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