Durable

AI builds a small-business website in seconds, plus CRM, bookings and SEO agents.

Free plan

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Facts verified Nov 2026. Spotted a mistake?

What you'd pay

verified Nov 2026

Solo

$22/mo

Team of 5

$41/mo

Flat

PlanMonthlyAnnual, per monthUnitIncluded

FreeMonthly: $0Annual, per month: $0per business

· Website preview on durable.site
· 300 AI credits total
· CRM up to 10 customers

LaunchMonthly: $25Annual, per month: $22per business

· Custom domain (up to $20 credit)
· Unlimited bookings
· Built-in CRM
· 1,000 AI credits/month

GrowMonthly: $49Annual, per month: $41per business

· Unlimited team members
· Site translation
· Expert onboarding
· 5,000 AI credits/month

External ratings

verified Nov 2026

4.5 / 5

(2 reviews)

Trustpilot

4.8 / 5

(333 reviews)

Our scores

Value4/5

Ease of use5/5

Depth2/5

Support4/5

Ecommerce 1/5Design control 2/5

What it is

Durable is an AI website builder that generates a complete small-business site from a few details, then bundles a simple CRM, online booking and AI agents for content and SEO. It is aimed at solo service businesses such as trades, coaches and consultants, with a free plan and Launch at $22 per month billed yearly ($25 monthly) including a custom domain. Grow adds unlimited team members and more AI credits. Design flexibility is limited and it is not built for full e-commerce.

Standout capability

Generates a ready-to-publish business site with CRM and bookings from a few answers.

Best for

Solo service businessesTrades and local servicesNon-technical first-time site owners

AI site generation in seconds
Built-in CRM and online booking
AI agents for SEO and content
Free custom domain on paid plans

Community sentiment

What people praise

Owners with no web experience are impressed by how fast a usable, professional-looking site appears and how simple the dashboard is.

What people complain about

Testers note rigid section-based layouts, few templates, limited forms and integrations, and no real online store.

Source

Geo & compliance

Local-currency pricing: No
Regional pricing: AI features run on monthly credit allowances (1,000 on Launch, 5,000 on Grow; extra 250 credits for $5). Team-of-5 persona uses Grow because unlimited team members are a Grow feature. Vendor offers a 30-day money-back guarantee rather than a trial.
EU data hosting: Unknown
DPA available: No