Wix logo

Wix

Drag-and-drop and AI website builder with built-in store, bookings and marketing tools.

Free plan
Visit Wix

Own Wix? or

Facts verified Nov 2026. Spotted a mistake?

What you'd pay

verified Nov 2026

Solo

$17/mo

Team of 5

$29/mo

Flat

FreeMonthly: $0Annual, per month: $0per site
  • · Wix-branded subdomain
  • · Drag-and-drop editor
  • · Templates
LightMonthly: —Annual, per month: $17per site
  • · Custom domain
  • · 2 GB storage
  • · 2 site collaborators
CoreMonthly: —Annual, per month: $29per site
  • · Accept payments
  • · Basic eCommerce
  • · Scheduling
  • · 5 site collaborators
BusinessMonthly: —Annual, per month: $39per site
  • · Standard eCommerce
  • · 100 GB storage
  • · 10 site collaborators
Business EliteMonthly: —Annual, per month: $159per site
  • · Advanced eCommerce
  • · Unlimited storage
  • · 100 site collaborators
EnterpriseMonthly: —Annual, per month: —custom
  • · Contact sales
  • · Multisite management
  • · Dedicated account management

External ratings

verified Nov 2026

Our scores

Value3/5
Ease of use5/5
Depth4/5
Support3/5
Ecommerce 4/5Design control 4/5

What it is

Wix is a hosted website builder that lets people generate a site from a prompt or start from a template and edit it with a drag-and-drop editor. It suits small businesses, freelancers and creators who want hosting, domains, e-commerce, bookings and marketing in one place, with a free plan and paid plans from $17 per month billed yearly. Payments and e-commerce start on the Core plan. Reviewers mention a laggy editor on heavy pages, add-on costs and renewal price rises.

Standout capability

The widest set of built-in business apps of any mainstream drag-and-drop builder.

Best for

Small business websitesService businesses taking bookingsBeginners without coding skills
  • AI site generation from a prompt
  • Drag-and-drop editor and templates
  • Built-in store, bookings and payments
  • SEO and marketing suite

Community sentiment

What people praise

Users say non-technical people can get a polished site live quickly, and they like the templates and having stores, bookings and forms built in.

What people complain about

Recurring complaints are a sluggish editor on complex pages, a template you cannot swap later without rebuilding, extra paid add-ons and renewal price increases.

Source

Geo & compliance

Local-currency pricing
Yes
Regional pricing
Wix states prices and currency vary by location; USD prices on the plans page are for reference and are yearly prices paid upfront. Monthly-billing prices are not published on the plans page.
EU data hosting
No
DPA available
Yes

What we like

  • Very beginner friendly
  • Lots of built-in business tools
  • Generous free plan for testing

Worth knowing

  • Editor can lag on heavy pages
  • Cannot switch template after building
  • Costs add up with add-ons

Alternatives to consider

Squarespace logo

Squarespace

$16/mo

Beautiful templates, almost no setup

Free trial
Webflow logo

Webflow

$14/mo

Designer-grade websites without hand-coding

Free plan
Shopify logo

Shopify

$29/mo

Pick

The default choice for serious online stores

Free trial
Durable logo

Durable

Solo $22 · Team-5 $41/mo

G2 4.5 (2)

AI builds a small-business website in seconds, plus CRM, bookings and SEO agents.

Free plan

Own Wix? or

Links to Wix may earn us a commission at no cost to you.