Ecwid by Lightspeed

Add an online store to any website, or launch one with its Instant Site builder.

Visit Ecwid by Lightspeed

Own Ecwid by Lightspeed? or

Facts verified Nov 2026. Spotted a mistake?

What you'd pay

verified Nov 2026

Solo

$29/mo

≈ €29/mo

Team of 5

$119/mo

Flat

PlanMonthlyAnnual, per monthUnitIncluded

StarterMonthly: $5Annual, per month: $5per store

· Up to 10 products
· Add store to any website

VentureMonthly: $35Annual, per month: $29per store

· Up to 100 products
· Social selling
· App market
· Coupons

BusinessMonthly: $65Annual, per month: $49per store

· Up to 2,500 products
· Marketplaces and subscriptions
· 2 staff accounts
· Abandoned cart recovery

UnlimitedMonthly: $149Annual, per month: $119per store

· Unlimited products
· POS integration
· Unlimited staff accounts
· Priority support

External ratings

verified Nov 2026

4.7 / 5

(405 reviews)

Capterra

4.6 / 5

(581 reviews)

Trustpilot

2.7 / 5

(436 reviews)

Our scores

Value4/5

Ease of use4/5

Depth3/5

Support3/5

Ecommerce 4/5Design control 2/5

What it is

Ecwid, owned by Lightspeed, is an e-commerce platform you can embed into an existing WordPress, Wix or Squarespace site, social profiles and marketplaces, or run on its own Instant Site. It suits small merchants who want a simple store without migrating their website, with plans from $5 per month and no Ecwid transaction fees. Venture ($29/month billed yearly) adds up to 100 products, social selling, an app market and coupons. Users report price rises since the Lightspeed takeover, a smaller app ecosystem than Shopify and limited design control.

Standout capability

One store you can embed in any existing website, social profile and marketplace at once.

Best for

Owners with an existing websiteSmall retailers selling online and in personSocial-first sellers

Embeddable store for any website
Instant Site store builder
Instagram, Facebook and marketplace selling
No Ecwid transaction fees

Community sentiment

What people praise

Merchants like how easily the store plugs into an existing site and social channels, and that a non-technical owner can run it day to day.

What people complain about

Complaints focus on price increases and plan limits since the Lightspeed acquisition, few integrations compared with Shopify and limited design or SEO control without code.

Source

Geo & compliance

Local-currency pricing: Yes
Regional pricing: Pricing page shows USD, EUR, GBP, AUD, MXN and INR; EUR numbers match USD and exclude VAT (e.g. Venture EUR 29/month yearly). Team-of-5 persona uses Unlimited because only it has more than 2 staff accounts.
EU data hosting: Unknown
DPA available: Yes