Omnisend

Email and SMS marketing automation built for ecommerce stores

Free plan

Visit Omnisend

Own Omnisend? or

Facts verified Nov 2026. Spotted a mistake?

What you'd pay

verified Nov 2026

Solo

$20/mo

Team of 5

$20/mo

Usage

PlanMonthlyAnnual, per monthUnitIncluded

FreeMonthly: $0Annual, per month: —per account

· 250 contacts
· 500 emails/month

StandardMonthly: $20Annual, per month: —per account, 501–1,000 contacts

· 12x contacts in monthly sends
· Prebuilt ecommerce automations
· 24/7 support

ProMonthly: $59Annual, per month: —per account, from 2,500 contacts

· Unlimited emails
· SMS from $0.007 per message
· Bonus SMS credits

External ratings

verified Nov 2026

4.6 / 5

(1,256 reviews)

Capterra

4.7 / 5

(837 reviews)

Trustpilot

4.4 / 5

(510 reviews)

Our scores

Value4/5

Ease of use4/5

Depth4/5

Support4/5

Automation 4/5Deliverability 4/5

What it is

Omnisend is an email and SMS marketing platform built for online stores on Shopify, WooCommerce, BigCommerce and similar platforms. It ships with prebuilt ecommerce automations such as cart abandonment and post-purchase flows, plus popups and product recommendations. It is generally cheaper and simpler than Klaviyo, but reporting is lighter and SMS is billed per message.

Standout capability

Prebuilt ecommerce email and SMS automations at a lower price than Klaviyo.

Best for

Shopify and WooCommerce storesSmall ecommerce brandsStores combining email and SMS

Prebuilt cart and browse-abandonment flows
Email, SMS and web push
Popups and signup forms
Product recommendation blocks

Community sentiment

What people praise

Store owners like the ready-made ecommerce automations, ease of use and responsive support at a lower price than Klaviyo.

What people complain about

Users say analytics and segmentation are shallower than Klaviyo's, and SMS costs add up quickly at volume.

Source

Geo & compliance

Local-currency pricing: No
Regional pricing: Persona prices at the 501–1,000 contact tier, Standard plan, monthly billing (no annual option shown). Flat per account; user limits are not stated on the pricing page. Local-currency figures on the page are estimates, and billing is in USD.
EU data hosting: Unknown
DPA available: Yes