ActiveCampaign

Email marketing with deep automation, segmentation and a built-in marketing CRM

Free trial · 14 daysEU hosting

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Facts verified Nov 2026. Spotted a mistake?

What you'd pay

verified Nov 2026

Solo

$15/mo

≈ €15/mo

Team of 5

$145/mo

Usage

PlanMonthlyAnnual, per monthUnitIncluded

StarterMonthly: —Annual, per month: $15per account, 1,000 contacts

· 1 user
· 10x contacts in monthly sends
· Automations capped at 5 actions

PlusMonthly: —Annual, per month: $49per account, 1,000 contacts

· 1 user
· Landing pages
· Cross-channel marketing

ProMonthly: —Annual, per month: $79per account, 1,000 contacts

· 3 users
· Predictive sending
· Attribution and advanced segmentation

EnterpriseMonthly: —Annual, per month: $145per account, 1,000 contacts

· 5 users
· SSO and HIPAA support
· Custom objects

External ratings

verified Nov 2026

4.4 / 5

(14,844 reviews)

Capterra

4.6 / 5

(2,574 reviews)

Trustpilot

2.8 / 5

(1,458 reviews)

Our scores

Value3/5

Ease of use3/5

Depth5/5

Support3/5

Automation 5/5Deliverability 4/5

What it is

ActiveCampaign is an email marketing and automation platform for small and mid-sized businesses that run lead nurture, lifecycle and ecommerce journeys. Its automation builder branches on behaviour, tags, scores and app events, and every plan includes AI credits. There is no free plan; sales pipelines, SMS and transactional email are paid add-ons, and the interface takes time to learn.

Standout capability

Automation depth: multi-branch journeys driven by behaviour, scores and app events.

Best for

B2B lead nurture teamsSaaS lifecycle marketersAgencies running client automations

Multi-branch automation builder
Lead and contact scoring
Built-in marketing CRM
1,000+ app integrations

Community sentiment

What people praise

Reviewers consistently rate the automation builder and segmentation as among the strongest available to small businesses.

What people complain about

Common complaints are a steep learning curve, a heavy interface, renewal price rises and billing or cancellation friction.

Source

Geo & compliance

Local-currency pricing: Yes
Regional pricing: Persona prices at the 1,000-contact tier, annual billing (the only billing shown on the pricing page). Solo = Starter; team of 5 = Enterprise, the first tier with 5 seats included (extra-seat pricing not published). Pricing page offers USD, BRL, CAD, AUD, EUR and GBP.
EU data hosting: Yes
DPA available: Yes