Kit

Email newsletters, automations and paid subscriptions built for creators

Free planFree trial · 14 days

Visit Kit

Own Kit? or

Facts verified Nov 2026. Spotted a mistake?

What you'd pay

verified Nov 2026

Solo

$32.50/mo

Team of 5

$65.83/mo

Usage

PlanMonthlyAnnual, per monthUnitIncluded

Newsletter (Free)Monthly: $0Annual, per month: $0per account

· Up to 10,000 subscribers
· 1 user
· Unlimited landing pages and forms

CreatorMonthly: $39Annual, per month: $32.50per account, 1,000 subscribers

· 2 users
· Automated sequences
· SMS marketing
· Free migration

ProMonthly: $79Annual, per month: $65.83per account, 1,000 subscribers

· Unlimited users
· Advanced reporting
· Subscriber scoring

External ratings

verified Nov 2026

4.4 / 5

(236 reviews)

Capterra

4.6 / 5

(244 reviews)

Trustpilot

3.9 / 5

(165 reviews)

Our scores

Value3/5

Ease of use5/5

Depth3/5

Support4/5

Automation 4/5Deliverability 4/5

What it is

Kit (formerly ConvertKit) is an email platform for creators: newsletters, landing pages, visual automations, and selling digital products and paid newsletters. The free plan covers up to 10,000 subscribers, and paid plans add sequences, SMS and integrations. Pricing climbs steeply as your list grows, and design options are simpler than in ecommerce-focused tools.

Standout capability

Generous free plan up to 10,000 subscribers, plus creator monetisation built in.

Best for

Newsletter writers and creatorsCourse and digital product sellersBloggers and podcasters

Visual automation builder
Paid newsletters and digital products
Landing pages and signup forms
Creator recommendations network

Community sentiment

What people praise

Creators find it quick to set up and like the visual automations, tagging and built-in ways to sell products and paid newsletters.

What people complain about

Users often say it gets expensive fast as the list grows, plan upgrades are automatic, and template design is fairly basic.

Source

Geo & compliance

Local-currency pricing: No
Regional pricing: Persona prices at the 1,000-subscriber tier, annual billing ($390/yr Creator, $790/yr Pro). Team of 5 uses Pro because Creator allows only 2 users. Prices rise with subscriber count.
EU data hosting: No
DPA available: Yes