Buffer

Simple, long-running social scheduler priced per connected channel.

Free planFree trial · 14 days

Visit Buffer

Own Buffer? or

Facts verified Nov 2026. Spotted a mistake?

What you'd pay

verified Nov 2026

Solo

$25/mo

Team of 5

$50/mo

Usage

PlanMonthlyAnnual, per monthUnitIncluded

FreeMonthly: $0Annual, per month: $0per account

· Up to 3 channels
· 10 scheduled posts per channel
· 1 user

EssentialsMonthly: $6Annual, per month: $5per channel (connected social profile)

· 1 user
· Unlimited scheduled posts
· Analytics
· Engagement tools

TeamMonthly: $12Annual, per month: $10per channel (connected social profile)

· Unlimited users
· Approval workflows
· Branded reports
· Everything in Essentials

External ratings

verified Nov 2026

4.3 / 5

(1,042 reviews)

Capterra

4.5 / 5

(1,485 reviews)

Trustpilot

4.3 / 5

(153 reviews)

Our scores

Value4/5

Ease of use5/5

Depth3/5

Support4/5

Analytics 3/5Publishing 4/5

What it is

Buffer is a social media scheduling tool for planning, publishing and analysing posts across the major networks, with a free plan covering three channels. Paid plans are priced per connected channel, with a Team plan that adds unlimited users, approvals and branded reports. It suits creators and small businesses that want an uncluttered publishing workflow. Reviewers note that analytics are thin on lower tiers and per-channel costs add up as you connect more profiles.

Standout capability

One of the simplest schedulers, with a genuinely usable free plan.

Best for

Solo creatorsSmall businessesTeams wanting a simple scheduler

Queue-based post scheduling
Per-channel analytics
Comment and engagement tools
Approval workflows on Team

Community sentiment

What people praise

Reviewers consistently highlight how easy Buffer is to set up and use, with a clean queue-based scheduler and a useful free plan.

What people complain about

Common complaints are posts that occasionally fail without a clear alert, limited analytics on cheaper plans and costs that climb per channel.

Source

Geo & compliance

Local-currency pricing: No
Regional pricing: Persona assumption: 5 connected channels. Solo = Essentials 5 x $5/mo annual = $25. Team of 5 = Team plan 5 x $10/mo annual = $50 (unlimited users, so no per-seat cost). Volume discount applies above 10 channels; 50% nonprofit discount.
EU data hosting: Unknown