Buffer
Solo $25 · Team-5 $50/mo
G2 4.3 (1,042)
Simple, long-running social scheduler priced per connected channel.
Free plan
Free trial
Metricool
Spanish all-in-one social planner and analytics tool priced per brand.
Free planEU hosting
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Facts verified Nov 2026. Spotted a mistake?
What you'd pay
verified Nov 2026Solo
$20/mo
≈ €16/mo
Team of 5
$53/mo
Flat
PlanMonthlyAnnual, per monthUnitIncluded
FreeMonthly: $0Annual, per month: $0per account (1 brand)
- · 1 brand
- · 20 scheduled posts/month
- · No LinkedIn or X
- · 30 days of analytics
Starter (5 brands)Monthly: $25Annual, per month: $20per account, up to 5 brands (each brand = one set of social profiles)
- · Up to 5 brands
- · Unlimited planning
- · Full analytics history
- · No team members
Starter (10 brands)Monthly: $45Annual, per month: $36per account, up to 10 brands
- · Up to 10 brands
- · Everything in Starter
Advanced (15 brands)Monthly: $67Annual, per month: $53per account, up to 15 brands
- · Unlimited team members
- · Roles and approvals
- · API access
- · Up to 15 brands
Advanced (25 brands)Monthly: $107Annual, per month: $85per account, up to 25 brands
- · Up to 25 brands
- · Everything in Advanced
Advanced (50 brands)Monthly: $210Annual, per month: $159per account, up to 50 brands
- · Up to 50 brands
- · Everything in Advanced
CustomMonthly: —Annual, per month: —custom quote
- · White label
- · Contact sales
X/Twitter add-onMonthly: $10Annual, per month: —per X account per month
- · Connect an X profile
External ratings
verified Nov 2026Our scores
Value4/5
Ease of use4/5
Depth4/5
Support3/5
Analytics 5/5Publishing 4/5
What it is
Metricool combines social scheduling, analytics, competitor tracking, ads reporting and an inbox, priced by number of brands rather than users. A free plan covers one brand with 20 posts a month and 30 days of analytics. Starter covers up to 5 brands for one user, while team members, approvals and API access require the Advanced plan. X/Twitter costs an extra $10 per month per account, and reviewers report billing and support frustrations.
Standout capability
Deep analytics and competitor tracking with per-brand rather than per-user pricing.
Best for
Marketers who want strong analyticsSmall agencies managing brandsEU businesses needing EU hosting
- Multi-network planner and scheduler
- Analytics and competitor tracking
- Ads reporting
- Unified inbox
Community sentiment
What people praise
Users like having scheduling, analytics, competitor tracking and ads reporting in one dashboard, plus a capable free plan.
What people complain about
Recurring complaints cover unexpected renewal charges, slow support replies, account disconnections and limited notifications for team members.
Geo & compliance
- Local-currency pricing
- Yes
- Regional pricing
- Persona assumption: one brand with ~5 social profiles (Metricool prices per brand, not per channel). Solo = Starter 5 brands annual $20/mo. Team of 5 = Advanced 15 brands annual $53/mo, because Starter does not include team members. X/Twitter is an extra $10/mo per account. EUR prices published: Starter EUR 16 / Advanced EUR 43 per month annual.
- EU data hosting
- Yes
- DPA available
- Yes
What we like
- Strong analytics for the price
- Generous free plan
- EU-hosted data
Worth knowing
- X costs extra per account
- Team members only on Advanced
- Billing and support complaints
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The all-in-one marketing intelligence platform
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