lemlist
Solo $55 · Team-5 $55/mo
G2 4.6 (2,627)
Personalised cold email and LinkedIn sequences with built-in lead database and warm-up.
Free trial
EU hosting
Apollo.io
B2B contact database with built-in email sequences, dialer and a free plan.
Free planFree trial · 14 days
Own Apollo.io? or
Facts verified Nov 2026. Spotted a mistake?
What you'd pay
verified Nov 2026Solo
$49/mo
Team of 5
$245/mo
Per seat
PlanMonthlyAnnual, per monthUnitIncluded
FreeMonthly: $0Annual, per month: $0per user
- · 900 credits per seat per year
- · 2 sequences, 1 mailbox
- · 250 daily email sends
BasicMonthly: $65Annual, per month: $49per user
- · Unlimited sequences
- · Deliverability suite and warmup
- · CRM integrations, 5 workflows
ProfessionalMonthly: $99Annual, per month: $79per user
- · A/Z testing and AI scoring
- · Call recording minutes
- · Higher credit allowance
OrganizationMonthly: —Annual, per month: $119per user
- · Annual billing only, 3-seat minimum
- · 72,000 credits per year
External ratings
verified Nov 2026Our scores
Value4/5
Ease of use3/5
Depth5/5
Support3/5
Pipeline 3/5Automation 4/5
What it is
Apollo.io combines a large B2B contact and company database with email sequencing, a dialer, meeting tools and basic deal tracking. It suits startups and small sales teams that want to find leads and run outreach in one place, starting with a free plan and paid seats from $49 per user per month billed annually. Credits for exporting contacts are metered by plan and do not roll over. Reviewers often report outdated or inaccurate contact data and find the credit-based pricing hard to follow.
Standout capability
Prospect database and outreach sequences in one tool, with a usable free plan.
Best for
Startup founders doing outboundSmall SDR teamsTeams needing lead data and outreach
- Large B2B contact and company database
- Multi-step email sequences
- Built-in dialer and call recording
- Email warmup and deliverability tools
Community sentiment
What people praise
Users value having a big searchable contact database, detailed filters and outreach automation together in one affordable tool.
What people complain about
Frequent complaints are stale or wrong contact details, a confusing and restrictive credit system and inconsistent support.
Geo & compliance
- Local-currency pricing
- No
- EU data hosting
- No
- DPA available
- Yes
What we like
- Free plan to start
- Data and outreach together
- Rich prospect filters
Worth knowing
- Contact data can be outdated
- Credit limits are confusing
- Support quality varies
Alternatives to consider
Reply.io
Solo $49 · Team-5 $245/mo
G2 4.6 (1,568)
Multichannel sales sequences across email, LinkedIn, calls and SMS, with an AI SDR option.
Free trial
HubSpot
Free, paid from $20/mo
Pick
Free CRM that grows into a full marketing suite
Free plan
Close
$29/seat/mo
A CRM with the phone and inbox built in
Free trial
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